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« High Fees Motivate Former eBay Power-Seller to Design OnlineAuction.com | Main | eBay Steps Ahead with Successful Acquisition and New Toolbar Launch » January 13, 2005eBay goes to ChinaBEIJING, Jan. 13 -- US e-commerce giant eBay will focus on developing a customer base in China, rather than expecting to reap a profit from its operations in the nation in the near future. "China is such a huge market, so we should spare no efforts to cultivate the market, rather than only pursuing profits," said James Zheng, chief operating officer of eBay Eachnet, the Chinese arm of the giant US firm. Speaking in Beijing at the weekend, Zheng said the number of eBay Eachnet's registered users will reach 10 million "sometime" this week. Shanghai-based eBay Eachnet, which was acquired by eBay in 2003, had 4.3 million users by the end of 2003 and 8.6 million by September 30 last year. The growth of eBay Eachnet has made the business one of eBay's fastest growing markets. But Zheng is far from satisfied with this, as it pales in comparison with the estimated 103 million netizens in China, according to market research firm Analysys. The world's biggest online auctioneer will continue to invest aggressively in the Chinese market, with the biggest amount of cash going towards advertising. Posted by darrenmpower at January 13, 2005 08:53 PM |
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