The Secret To Adwords Success
It seems at the moment that everybody is
telling you that the easiest and quickest way to make money online is with
Google Adwords and affiliate programs.
It sounds so easy. You join a programme, get a link, choose a couple of
keywords, put up an ad and the money flows. Many have tried and many have
failed.
Don’t get me wrong, it’s possible to make money this way and to be very
successful. There are many people making $100’s per day from their Google Adwords
campaigns. But those that are successful don’t follow the herd, they think
for themselves.
As with all things in life the greater success is found on the ‘road less
travelled’ which means if you do what everybody else is doing you will get
the results that everybody else is getting. And the fact is that everybody
else, or at least the majority, are trying maybe making a little money,
getting disheartened and moving on to something else.
We need to be different.
So what does our average money maker do? First he goes to
Click Bank and visits the
‘Money & Employment’ category and he selects one of the top 10 products.
That is not bad strategy but maybe we should be a little different if we
must sell in the making money online space then why don't we find excellent
products that aren't available on Click Bank.
A little but a bit of work at Google will uncover a number of directories
where we can find products to promote. Or better still why not find out who
the top names are in the making money online space and search out their
affiliate programs. Yanik Silver, Marlon Sanders & John Reese all operate
their own affiliate programs & these guys also have excellent materials that
will help you to sell their products.
But even better still we could target a totally different market. There are
millions of people spending millions of dollars on things other than how to
get rich products. Checkout these links to see what people are searching on
this month.
http://www.google.com/press/zeitgeist.html
http://50.lycos.com/
http://buzz.yahoo.com/overall/
Once our Money Maker (MM) has selected the same product to promote as
everybody else he then chooses the same keywords as everybody else to bid on
at Google. He will type those words into the Keyword tool at Overture or
into Adwords Analyzer. Then he will have a big list of the same keywords as
everybody else promoting that product.
Do you think there might be a little competition for these keywords? You
think those words might be expensive to bid on? You betcha.
What we need to do is think a little differently whatever market we choose
there will be competition and if there is no competition it probably means
that nobody is spending in this market. We need to think ‘outside of the
box’. We need to get inside the minds of the typical buyer of a product. We
need to think what related problems they may be having what other things
they will be searching for and we need to create our own keyword list.
Finally MM writes one ad, that will show for all his keywords. His ad
describes the features of the product. We on the other hand will write an ad
highlighting the benefits of the product. All those eyeballs will be
attracted to our ‘sizzle, not the sausage’. We will include a call to
action.
We will have multiple ad groups separated out into themes, our ads will be
relevant to the keywords in the group and we will have two ads for each
group so we can see what works and what doesn’t. We will test, test & test
some more.
Our success will be found on the road less travelled.
There is still plenty of room in the Adwords pool as long as we are prepared
to think for ourselves and not expect a free ride.
The absolute best guide I have read to
succeeding with Google Adwords is Greg Heslins
Adwords 123. There have been
other books including the well known
Google Cash. But Adwords 123 has taken
things a step further and I highly recommend that you get a copy of you are
serious about making money with Adwords.
Click Here for further details.
The reason that I recommend Adwords 123 so
strongly is because it not only takes you from beginner to expert user but
it also teaches how to get inside the head of the Google searcher. This is
exactly what we have just discussed in this article. You need to understand
how the searcher thinks, what other things they are thinking about, what is
the problem they are trying to solve.
These questions will allow you to create a
list of keywords that you can use to get visitors at a price per click that
you can afford. Instead of competing on the common words at prices that
don't always make sense.
Once you have gotten the basics under your
belt the next step is to learn some more advanced strategies. For that you
need Perry Marshall's
Definitive Guide to Google Adwords.
So to summarize my recommendations.
- Think outside the box and avoid the
crowd
- Buy
Adwords 123 to get you
off to a flying start
- Buy
The
Definitive Guide to Google Adwords once you have gotten started and
you are ready to move it up a level.
Finally I am waiting for my membership details
to arrive for Adwords Mentor this is an Adwords club that helps members to
get a quick start with their Adwords campaigns as well as providing training
materials to improve your Google Adwords results. Once I have received my
log in and have reviewed the contents I will report back.
If you would like to receive this report as
soon as it is completed, please submit your mailing details in the box in
the right hand menu.
In the meantime you can check it out for
yourself by
clicking here
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